Malcolm Gladwell, The Tipping Point (2002), ISBN 978-0-316-34662-7 The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Malcolm Gladwell, The Tipping Point (2002) The peculiar fragility of an epidemic is fascinating given the particular mixture of factors that can cause them. GladwellContinue reading “How Little Things can make a Big Difference”
